Finding a Great Copywriter
If you want to use the internet to generate an income, you'll need a site. If you want that web site to help you be profitable, it should be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develop the text for your web site. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some of them are crazily awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be easy. Below are a couple of ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are building? Examine the copy on the writer's website. If there are lots of mistakes, this is not good.
How well do you react to the copy on the copywriter's web site? This is more involved than just noting grammar and spelling errors. Does the site copy trigger an important link emotional response as you read it? Does it help you warm up to him or her? Does his or her my blog words make you want to keep on reading and discover more about him or her? Does the copy make you raring to employ them as soon as possible? Does it make you feel like you must click away? Does it make you angry? These are all really vital responses and they require your attention.
Carry out some background research on the writer. Try to find reviews on online forums and third-party web sites. It's very likely that the only reviews you will come across on the writer's site are going to be glowing. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Examine closely these reviews and recommendations. Ask the writer to furnish you with some references. Make sure that you follow up and genuinely make contact with those references so that you can ask for an honest opinion from them.
See to it that you spend some time reading through the samples furnished by the writer. Ask the writer to send you several samples that aren't already provided on the site. This is particularly crucial if the copywriter claims he or she is an expert in a certain field. If the writing is obscure and reads like a reproduced Wikipedia article, you better read this move on.
You have several choices available to you when you're trying to determine whether or not to hire a copywriter. It's vital to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.